Optional Enrichment (Email & Website)
Email finding and website finding are optional enrichment steps that are not part of the standard pipeline. You trigger them explicitly from the Leads page.
When You Need These
Run these only if you want to add email as an outreach channel for leads you found on LinkedIn or X. Without an email address, you can only reach a lead on the platform where they were discovered. With one, email becomes available as a sequence step. If you're staying with LinkedIn/X-only outreach, you can skip both steps entirely.
If you do want email outreach, order matters: run website finding first, then email finding. Email finding searches against a known company domain, so if the website hasn't been discovered yet, email finding has much lower hit rates.
Website Finding
Website finding discovers company and personal websites for leads using AI-powered web search. Found websites improve email finding accuracy (providing a domain to search against) and give AI more context for outreach personalization.
How It Works
Website finding uses AI web search to find a lead's company or personal website. It tries multiple approaches and returns the best match.
A lead must have at least one of:
A LinkedIn profile URL
A bio longer than 20 characters
Leads without either are skipped.
What Gets Stored
Website URL
The discovered website URL
Website Source
How it was found (LinkedIn company, bio, direct search)
Domain Filtering
Website finding filters out social media platforms, link aggregators, URL shorteners, scheduling tools, and other non-website domains. Only actual company or personal websites are accepted.
How to Trigger
Select leads from the Leads page and enable the website finding option when triggering enrichment. You can also retry failed or skipped leads from the same interface.
Email Finding
Email finding discovers work email addresses for leads using the Findymail API. It requires your own Findymail API key.
How It Works
Email finding makes a single Findymail API call per lead, passing the lead's name and company domain (or company name as fallback). Findymail handles verification on their servers and returns a verified email address or null.
AutoReach validates the returned email's format and filters out generic/role-based addresses (info@, support@, sales@, etc.) before storing it.
Preconditions
For email finding to run:
User has a Findymail API key configured in Settings
Lead has a name (first name is extracted and required)
Lead has at least one of:
A website URL (domain is extracted)
A LinkedIn profile URL (LinkedIn company website used)
A company name from LinkedIn data
A bio longer than 20 characters
What Gets Stored
The discovered email address
Email Verified At
Timestamp if Findymail reports the email as verified
Setup
Go to Settings > AI & Models and enter your Findymail API key. Once saved, AutoReach will use Findymail's database to look up verified work email addresses for your leads.
If you do not have a Findymail account, you can sign up at findymail.com and add your key afterward.
Cost
Email finding uses credits from your Findymail account, not from AutoReach. If credits are exhausted, Findymail returns an error and email finding stops until credits are replenished.
How to Trigger
Select leads from the Leads page and enable the email finding option when triggering enrichment. You can also retry failed or skipped leads from the same interface.
Running Website Finding Before Email Finding
Website finding feeds into email finding. The email finder uses the lead's website URL to extract a company domain, which is the preferred input for Findymail lookups. Running website finding before email finding improves email discovery rates by providing a verified domain.
This is not a strict dependency. Email finding can proceed without a website URL by falling back to LinkedIn company data or the lead's bio.
Error Handling
For both services, transient errors (rate limits, network issues) are automatically retried. Permanent errors are recorded on the lead. Leads missing required data are skipped.
Troubleshooting
Email finding not working?
Verify your Findymail API key is configured correctly in Settings
Check your Findymail credit balance
No emails found for some leads?
Not every lead has a discoverable email. Success rates vary by industry and company size
Ensure leads have a website URL or company name
Run website finding first to populate website URLs for better domain coverage
Next Steps
Web Enrichment: Gather additional company context from the web
Enrichment Pipeline: See how the standard enrichment pipeline works
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