# Optional Enrichment (Email & Website) Email finding and website finding are **optional enrichment steps** that are not part of the standard pipeline. You trigger them explicitly from the Leads page. ## When You Need These Run these only if you want to **add email as an outreach channel** for leads you found on LinkedIn or X. Without an email address, you can only reach a lead on the platform where they were discovered. With one, email becomes available as a sequence step. If you're staying with LinkedIn/X-only outreach, you can skip both steps entirely. If you do want email outreach, **order matters**: run website finding first, then email finding. Email finding searches against a known company domain, so if the website hasn't been discovered yet, email finding has much lower hit rates. *** ## Website Finding Website finding discovers company and personal websites for leads using AI-powered web search. Found websites improve email finding accuracy (providing a domain to search against) and give AI more context for outreach personalization. ### How It Works Website finding uses AI web search to find a lead's company or personal website. It tries multiple approaches and returns the best match. A lead must have at least one of: * A LinkedIn profile URL * A bio longer than 20 characters Leads without either are skipped. ### What Gets Stored | Field | Description | | -------------- | ------------------------------------------------------- | | Website URL | The discovered website URL | | Website Source | How it was found (LinkedIn company, bio, direct search) | ### Domain Filtering Website finding filters out social media platforms, link aggregators, URL shorteners, scheduling tools, and other non-website domains. Only actual company or personal websites are accepted. ### How to Trigger Select leads from the Leads page and enable the website finding option when triggering enrichment. You can also retry failed or skipped leads from the same interface. *** ## Email Finding Email finding discovers work email addresses for leads using the Findymail API. It requires your own Findymail API key. ### How It Works Email finding makes a single Findymail API call per lead, passing the lead's name and company domain (or company name as fallback). Findymail handles verification on their servers and returns a verified email address or null. AutoReach validates the returned email's format and filters out generic/role-based addresses (info@, support@, sales@, etc.) before storing it. ### Preconditions For email finding to run: 1. **User has a Findymail API key** configured in Settings 2. **Lead has a name** (first name is extracted and required) 3. **Lead has at least one of:** * A website URL (domain is extracted) * A LinkedIn profile URL (LinkedIn company website used) * A company name from LinkedIn data * A bio longer than 20 characters ### What Gets Stored | Field | Description | | ----------------- | ---------------------------------------------------- | | Email | The discovered email address | | Email Verified At | Timestamp if Findymail reports the email as verified | ### Setup Go to **Settings > AI & Models** and enter your Findymail API key. Once saved, AutoReach will use Findymail's database to look up verified work email addresses for your leads. If you do not have a Findymail account, you can sign up at findymail.com and add your key afterward. ### Cost Email finding uses credits from your **Findymail account**, not from AutoReach. If credits are exhausted, Findymail returns an error and email finding stops until credits are replenished. ### How to Trigger Select leads from the Leads page and enable the email finding option when triggering enrichment. You can also retry failed or skipped leads from the same interface. *** ## Running Website Finding Before Email Finding Website finding feeds into email finding. The email finder uses the lead's website URL to extract a company domain, which is the preferred input for Findymail lookups. Running website finding before email finding improves email discovery rates by providing a verified domain. This is not a strict dependency. Email finding can proceed without a website URL by falling back to LinkedIn company data or the lead's bio. ## Error Handling For both services, transient errors (rate limits, network issues) are automatically retried. Permanent errors are recorded on the lead. Leads missing required data are skipped. ## Troubleshooting **Email finding not working?** * Verify your Findymail API key is configured correctly in Settings * Check your Findymail credit balance **No emails found for some leads?** * Not every lead has a discoverable email. Success rates vary by industry and company size * Ensure leads have a website URL or company name * Run website finding first to populate website URLs for better domain coverage ## Next Steps * [**Web Enrichment**](/enrichment/web-enrichment.md): Gather additional company context from the web * [**Enrichment Pipeline**](/enrichment/pipeline.md): See how the standard enrichment pipeline works --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://doc.autoreach.tech/enrichment/optional-enrichment.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.