Web Enrichment

Web Intelligence uses AI-powered web search to gather additional context about leads - company details, social profiles, contact information, recent news, and professional achievements. It is a separate, optional process that is not part of the standard enrichment pipeline.

When to Use Web Enrichment

Web Enrichment is opt-in and costs extra AI usage, so most users don't run it on every lead. Reach for it when:

• You're working a small list of high-value accounts and the default LinkedIn/X enrichment data feels too thin to write a great message.

• A specific lead's company isn't well-known and you need funding stage, tech stack, or recent news for context.

• You want to find additional contact channels (GitHub, Substack, podcast appearances) for a lead you can't reach via DM.

Skip it when you're running high-volume outreach where standard enrichment is good enough — the cost adds up across hundreds of leads, and the lift in personalization quality is marginal for most B2B offers.

How It Works

Web Intelligence uses AI web search to gather three categories of data:

• Identity & Company- current company, role, website, size, industry, funding, tech stack, headquarters

• Social & Contact- additional social profiles (GitHub, YouTube, Medium, Substack, personal website) and contact information (phone, additional emails, scheduling links)

• Activity & Insights- recent news mentions, speaking engagements, publications, podcast appearances, and achievements (last 6 months only)

Preconditions

A lead must have at least one of:

• A LinkedIn profile URL

• A website URL

• A bio longer than 20 characters

Leads without any of these are skipped.

What Gets Extracted

Company Information

Field	Description
Company Name	Company name
Company Website	Company domain URL
Company Size	Employee range ("1-10", "11-50", "51-200", "201-500", "500+")
Industry	Primary industry classification
Description	Brief company description
Founded Year	Founding year
Headquarters	Primary office location
Funding Stage	Funding stage (Seed, Series A, B, C, etc.)
Funding Amount	Total raised to date
Investors	Array of known investor names
Technologies	Array of tech stack tools and frameworks

If the lead does not already have an employee count value, the company size is promoted for filtering.

Social Profiles

Field	Description
Twitter	X/Twitter profile URL
GitHub	GitHub profile
YouTube	YouTube channel
Medium	Medium blog
Substack	Substack newsletter
Personal Website	Portfolio, consulting site, or blog
Other	Array of other platform profiles

Contact Information

Field	Description
Phone	Phone number
Additional Emails	Array of work or personal emails beyond primary
Calendly	Scheduling page URL

News Mentions

Array of recent news items (last 6 months only):

Field	Description
Title	Headline
Source	Publication name
URL	Link to the article
Date	Publication date (YYYY-MM-DD, required)
Summary	Brief description

Insights

Field	Description
Notable Achievements	Array of professional accomplishments
Speaking Engagements	Conferences and events
Publications	Articles, whitepapers, or research authored
Podcast Appearances	Interviews and podcast guest slots

Confidence & Sources

Field	Description
Enrichment Confidence	Overall data reliability indicator
Enrichment Sources	List of web sources used
Enrichment Summary	AI-generated overview of the lead

Web enrichment data is only included in scoring context when overall confidence is sufficient.

How It's Triggered

Web Intelligence is not part of the standard pipeline and does not run automatically when leads are added. It must be triggered explicitly.

You can trigger Web Intelligence manually from the Leads page by selecting leads and enabling the Web Intelligence option. You can also preview costs before enriching, retry failed or skipped leads, and check enrichment progress - all from the same interface.

Cost

Cost estimation is available before starting enrichment. Cost varies by AI model configuration.

Error Handling

Transient errors (rate limits) are automatically retried. Other errors are recorded and the job completes- web enrichment failure does not block other enrichment steps.

Next Steps

• Email and Website Finding: Discover work email addresses and company websites

• Enrichment Pipeline: See how the standard enrichment pipeline works