# Account Signals & Interaction Orbit AutoReach tracks two layers of buying behavior beyond what leads explicitly post about: **Interaction Orbit** (individual engagement patterns) and **Account-Level Signal Aggregation** (company-wide purchase intent). *** ## Interaction Orbit (Dark Funnel) Interaction Orbit detects buying behavior revealed through who leads engage with on social media. ### How It Works AutoReach tracks **who each lead replies to** on social media. When a lead replies to posts from specific accounts, those accounts become "orbit targets." The system builds a map of engagement targets per platform, tracking interaction count and first/last seen dates. ### Target Classification Each orbit target is classified into categories like **Competitor**, **Adjacent Vendor**, **Thought Leader**, or **Peer** using your offer's competitor list and AI analysis. ### Cluster Detection Orbit targets are grouped into **clusters** - collections of related accounts a lead engages with together within a recent time window. Example: A prospect replies to 3 data warehouse companies and 2 BI tool accounts in a short period, forming a "data stack evaluation" cluster. When a new cluster forms, it generates an orbit signal that feeds into buyer scoring. Competitor clusters are the strongest signal, as they indicate active evaluation of solutions in your space. ### Lead Profile Integration When orbit data is available, the lead profile shows: * **Orbit targets** - accounts the lead engages with * **Clusters detected** - groups of related engagement targets * **Cluster velocity** - engagement frequency (interactions per week) ### Privacy Interaction Orbit only tracks **public engagement** - public replies, likes, and follows. Private DMs and conversations are never tracked. This is equivalent to what you would manually discover by viewing someone's social activity. *** ## Account-Level Signal Aggregation Account-Level Signal Aggregation combines buying signals from multiple leads at the same company into a single **heat score** - an indicator of company-wide purchase intent. ### How Heat Score Works The heat score reflects the overall buying intent at a company. It factors in: * **Signal strength**: Stronger signals (like asking for recommendations) contribute more than weaker ones (like a single post like) * **Recency**: Recent signals carry more weight than older ones * **Team breadth**: Signals from multiple people at the same company are a stronger indicator than signals from just one person ### Company Identification Companies are identified by LinkedIn company ID (preferred) or normalized company name. Generic values like self-employed, freelance, or consultant are filtered out. Only companies with **2 or more leads** are included in heat scoring. ### Signal Types The following signal types are aggregated across all leads at a company: | Signal | Description | | -------------------------- | -------------------------------------------- | | Competitor Engagement | Engaging with competitor accounts | | Engagement Pattern | Category research patterns | | Orbit Cluster | Dark funnel cluster detection | | Hiring | Company hiring signals | | Tool Mention | Mentions of tools or technologies | | Switching | Signals of switching or evaluation | | Alternative Search | Searching for alternatives | | Asked Recommendation | Asked network for recommendations | | Funding | Funding rounds | | Pain Match | Matches a pain point your solution addresses | | Product Launch | Product launches | | Mergers and Acquisitions | M\&A activity | | Geographic Expansion | Geographic expansion | | Cost Cutting | Budget pressure signals | | IPO Filing | IPO filings | | Complained | Complained about a problem you solve | | Custom Intent | Custom intent signal from your ICP | | Own Post Engagement | Engaged with your posts | | Own Post Reply | Replied to your posts | | Own Post Repeat Engagement | Engaged with your posts multiple times | ### Heat Categories | Category | Description | Action | | -------- | ------------------------------------------------- | ---------------------------- | | **Hot** | Strong, multi-threaded signals across the company | Urgent, coordinated outreach | | **Warm** | Consistent signals from diverse team members | Priority outreach | | **Cool** | Light or isolated signals | Standard cadence | ### Heat Trend | Trend | Meaning | | ------- | ----------------------------- | | Rising | Score increasing day-over-day | | Stable | Score flat | | Cooling | Score decreasing | ## Next Steps * [**Buyer Intelligence**](/core-concepts/buyer-intelligence.md): How individual lead scoring works * [**Analytics**](/settings-and-configuration/analytics.md): Track overall pipeline performance --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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